/ About /
I am Seth.
Data consultant and analytics freelancer. I help teams make sense of their data — without the jargon.
Who I Am
Data consultant, not a data bro.
I started Loose Leaf Media because I saw too many teams drowning in data they could not use. Spreadsheets that took hours to update. Dashboards nobody trusted. Reports that arrived too late to matter.
I fix that. I build the pipes, dashboards, and systems that turn messy data into something you can actually act on.
How I Work
Direct engagement
You work with me — not an account manager, not a junior analyst, not a team you never meet. I do the work.
No jargon, no fluff
I explain what I am building and why — in plain language. If I cannot explain it simply, I have not figured it out yet.
Outcome, not output
You pay for solutions that work — not discovery phases, not status reports, not billable hours spent figuring out what to do.
Background
Years of doing the work
I have spent years working with data — building pipelines, fixing broken analytics, setting up tracking that does not lie, and helping teams understand what their numbers actually mean.
Before going independent, I worked with startups, agencies, and consulting firms. I have seen every way data can go wrong — and I know how to fix it.
Want to work together?
Tell me about what you are working on.