/ What I Do /

Data work that
actually makes things better.

Six capabilities. One philosophy: no jargon, no fluff, just the work that needs doing.

01 / Data

Data Pipelines & Warehousing

Your data is scattered across a dozen tools. I build the pipes that connect them — ETL, warehouse architecture, API integrations. Automated and documented so it runs without someone watching it.

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02 / Analytics

Analytics & Dashboarding

Tracking that does not lie, dashboards your team actually uses. I fix the data first, then build clean visualizations in whatever tool fits, with alerting to keep your analytics relevant.

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03 / Growth

Lead Generation Systems

Funnels, attribution, and targeting built on real pipeline data — not guesswork. Multi-touch attribution, lead scoring, and CRM integration.

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04 / Automation

Custom Reporting Tools

If you are doing the same task by hand more than once, let us automate it. Reports, Slack bots, internal dashboards — tools that save your team hours.

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05 / Visibility

AI & Search Visibility

Getting your work found in search engines and AI tools. Structured data, content strategy, technical audits — optimization for ChatGPT, Perplexity, and traditional search.

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06 / Quick

One-Off Analysis

A question only your data can answer. Messy spreadsheets, broken tracking, quick validations. I take on one-off projects that deliver clarity fast — no long contracts.

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Not sure which fits? Discovery calls are free.

Let’s talk